CRAFE is a Bali-based cafe that celebrates coffee, community, and the arts. We created a brand identity to focuses on the feeling of a meeting-place for friends in a fresh, relaxed and a carefree atmosphere, communicate their story of connecting people into a community of artists and creatives through locally sourced beans, art, and coffee-related events. By identifying stories that specifically inspire and bring people together through the art and love of coffee.

The logo inspired by seven drops of coffee surrounding a cup from the top view and is meant to look like the ‘Ananse Ntontan’ symbol of creativity and to make it look more iconic and simple, we developed the logo by taking the form of a symbol in the middle of the seven drops of coffee in a cup.