Inspired by the glowing red lanterns, intricate fan origami, and soft cherry blossoms that line the streets during the Lunar New Year, the creative direction combines symbols of prosperity and renewal with bold colors and textures. A luxurious velvet backdrop sets the tone, elevating the rich details of the season and highlighting what matters most: the food. <br><br> Every dish is styled to look as festive as it tastes, reflecting both the brand’s warmth and the celebratory spirit of the holiday. From concept to final capture, the full production was done in-house, ensuring that every visual element stayed true to our shared vision. The result? A culturally rich and visually stunning campaign that welcomes abundance, flavor, and celebration into the new year.