Secret Supper
- Social Media Management
For Secret Supper, a late-night fried rice and omurice spot in Bali, we crafted a bold, noir-inspired identity rooted in a strict black, white, and red palette. Influenced by underground club culture and detective fiction, the aesthetic is gritty yet sleek, tailored for Bali’s after-hours crowd of post-clubbers and night-shift creatives. Through high-grain textures, heavy shadows, and cinematic framing, we built a visual world that feels secretive, seductive, and sharp.
On social, we amplify that dark tone with razor-focused content strategy: moody food photography meets trend-savvy memes and cryptic cultural references. The voice is playful yet mysterious, always keeping followers guessing and engaged. Each post feels like a clue, subtle, intriguing, and designed to be shared. Beyond selling food, the goal is to tell a story you want to be part of.
