Sini Saja
- Branding
Blending heritage with a modern lens, the visual identity for Sini Saja strikes a balance between cultural richness and casual familiarity. Inspired by the classic Batik Parang motif, we developed graphic elements and a logomark that feel rooted yet contemporary, echoing the brand’s role as a laid-back space with depth.
A warm palette of earthy brown and gold tones reflects Indonesia’s natural richness, adding a sense of comfort and understated elegance. Much like its name “Sini Saja“ (or “just come here”), the identity feels like an open invitation: come as you are, stay for the flavors and enjoy a familiar space that feels thoughtfully local, but never old-fashioned.
