Stonehand
- Branding
Stone Hand is a coffee, donut, and pottery concept based in Cirebon, carrying the warm message: “Say to your neighbor, have a nice day.” The brand identity centers around a clean, minimalist aesthetic with generous white space, reflecting the calm and inviting atmosphere of the cafe itself. For the logo, we crafted a modern sans-serif typeface to convey simplicity and approachability, paired with a line-based logomark for balance and versatility across applications.
At the heart of the visual identity is Stony, our friendly little stone mascot. A stone-shaped character who serves as the brand’s friendly mascot. Stony adds just the right amount of playfulness to Stone Hand’s refined design. He’s the kind of neighbor who always brightens your day, whether you meet him on a menu, a donut box, or a piece of pottery. Together, the minimal design and Stony’s personality create a visual identity that’s calm, modern and memorable.
